| News publishers and gaming creators have noticed a recent viewership surge for live videos on YouTube. Here's why. "Balancing churn with growth is the holy grail." For publishers like The Times of London and Axel Springer's Die Welt, retaining paid subscribers has become a big focus. In a Digiday survey of marketers, 62 percent said hiring talent is a challenge when bringing media buying in-house. Subscribe to Digiday+ to learn more about how marketers view the trend of companies handling media buying in-house. Google's approach to preparing for the looming General Data Protection Regulation is frustrating publishers. On the latest episode of the Digiday Podcast, The Telegraph's Robert Bridge talks about the publisher's subscription model, its relationships with the tech platforms and more. Get an inside look at how Heineken, Chipotle and Intel are confronting the challenges of modern content marketing at the Digiday Content Marketing Summit. Register here to reserve your spot. The regular deadline for the Digiday Marketing and Advertising Awards Europe is Friday. Submit now for the chance to be recognized as this year's Best In-House Content/Brand Studio, Most Innovative Agency and more. |
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| Tim Peterson YouTube may be trying to keep pace with Amazon's Twitch while also heading off Facebook's renewed interest in live video. |
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| Lucinda Southern "Churn is an oil tanker to turn around; acquisition is an oil fire.” |
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| Sponsored Content Thunder Marketers are starting to test ads using methods such as impression-based creative rotation testing, cookie-based testing and people-based testing, but are doing so without a clear strategy. How do they know which tactic is actually working? More importantly, how do marketers know if the "right" ads are reaching the target audience? Get the guide. Sponsored by Thunder. |
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| Mark Weiss Hiring talent was the most common issue European marketers reported when attempting to bring media buying in-house. |
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| Tim Peterson With 10 days until GDPR takes effect, Google has not yet registered as a vendor on IAB Europe's consent framework. |
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| Sponsored Content IBM Watson Marketing Get an inside look at AI in the workplace. From easy onboarding to optimal support, two recruiters share their thoughts on AI’s best position on the modern marketing team. Sponsored by IBM Watson Marketing. |
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| Sponsored Content The Media Trust The GDPR protects individuals' data rights within the EU. Every business with a website or digital advertising campaign has obligations. For brands and advertisers it can be confusing. Learn more in our handy infographic guide for brand advertisers and publishers alike. Sponsored by The Media Trust. |
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