The decline doesn't mean advertisers are finally leaving the embattled platform

The company rolled it out on a global scale at Cannes Lions

The deal will help brands examine ROI with the growing industry

A cross-functional team will determine whether the content is in the public interest

The underlying message is clear: Join and benefit

Third ad pod moved up as a result of the technical glitch, but no spots were skipped

Tens has already raised $30,000 for its new filter-inspired lenses

Multiple agencies have signed on to the pilot with NBCUniversal

The culture and fashion brand had gone digital-only in 2017

His first client? Apple