“If it’s been a while since older posts on your site have been updated, it may be time to conduct a content audit,” explains Justine Rabideau of HawkSEM. “Content revitalization should never be a one-and-done process. Here’s how you need to review your content:”

1. Create a list of all URLs into a spreadsheet.
2. Use Google Analytics to determine how much traffic comes to your site. Also, check how many backlinks each post has. 
3. Identify pages with “thin content.”
4. Identify posts with duplicate or similar topics, then determine if they should be combined into one longer authoritative post or if one should be removed completely.
5. Identify posts with outdated content.
6. Don’t forget to redirect posts removed from the site to avoid 404 errors.
7. Repeat this process on a regular basis (annual or bi-annual) to keep your content relevant.

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When selecting an SEO vendor, it’s important to look under the hood and see what a company is really doing when optimizing a website and how they can support your company. This white paper from Boostability takes a deep dive into two specific things you need to know about and look for when choosing an SEO vendor.

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Follow-up alerts on Messenger. Facebook has introduced a One-Time Notification API (beta), allowing businesses to send follow-up alerts to customers through Messenger. In December, the company announced plans to roll out the API to support valuable use cases like price drop alerts, back-in-stock alerts, and other important follow-ups that people have requested notifications.

New child safety features. Facebook has rolled out additional tools and features for parents to manage their child’s experience in Messenger Kids. The new tools give parents access to their children’s recent contacts and chat history, a log of images exchanged in a chat, a list of reported and blocked contacts – among others. The updated features can be found in the Messenger Kids Parent Dashboard in the Facebook iOS and Android apps.

Drew Houston joins Facebook board. Facebook announced Monday that Drew Houston, co-founder and CEO of Dropbox, has been appointed to the company’s board of directors, effective immediately. Mark Zuckerberg of Facebook said, “Drew brings valuable perspective to our board as a leader of a technology company with services used by millions of people and businesses. He thinks deeply about where technology is going and how to build a culture that delivers services that always work well.”

In just two weeks, hundreds of marketers like you will head to San Jose for Search Marketing Expo. They’ll access 100+ in-depth sessions on SEO, SEM/PPC, and Digital Commerce Marketing — loaded with actionable tactics that drive traffic, conversions, and sales — and trade solutions to complex marketing challenges. Will you be there?

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It’s Not the Metrics, But the Customer Story That Counts – CMS Wire

Smart Marketing: How Corporate Marketers Deploy AI – Forbes

It’s Context, Not Length, That Determines The Success Of Mobile Video – AdExchanger

Google Under Investigation by Ireland’s Data Protection Authority Over Location Tracking – Gizmodo

Twitter says state-backed actors may have accessed users’ phone numbers – Reuters

Google opens its latest Google Glass AR headset for direct purchase – The Verge