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| Top Stories |  | | Ivy Liu |
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| | | | | A main beef is the fact that YouTube has for years enacted a policy of negative-option provisions in its Google Video Partner program — the part of YouTube’s ad offering that often places advertisers into non-YouTube content. | | |
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howdy! | | | | | Dozens of companies have recently mentioned the emerging tech in financial disclosures and during earnings calls. | | |
| | | | | If managed correctly, the right investments, alignment and efficiencies within media organizations can lead to more profitable revenue streams. | | |
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howdy! | | | | | In light of Dentsu’s announced generative AI partnership with Microsoft, it’s a good time to round up where each of the holding companies are at with their investments, partnerships and overall strategies. | | |
| | | | | As the technology behind mobile games evolves, gamers are increasingly viewing mobile games as premium experiences. Marketers unable to respond with a strong in-game ad strategy are missing out on a lucrative opportunity. | | |
howdy! | | | | | With esports leagues widening their revenue sharing opportunities as brands threaten to pull away from the space, 2023 has been a year of reinvention and reconstruction for the esports industry. To take the pulse on the current role of competitive gaming in esports, Digiday spoke to executives at six prominent esports organizations. | | |
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| | | | | Gen Z spends more time gaming than watching TV and streaming services combined, but investment in the form of ad dollars remains relatively low. | | |
howdy! | | | | | C4 Energy is taking its WWE marketing efforts to the next level to differentiate its brand in the increasingly competitive energy drink market. | | |
howdy! | | | | | When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. Here’s what it means, and how it works. | | |
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