| | | | | YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos Dracula, Hamlet and more promote new ad format By Gabriel Beltrone A puppet of a cockroach lies on its back, flailing its arms wildly. A mouse cursor hesitates over an order on the website "Poison Depot" before changing it from one bottle to eleven. A gleeful Victorian marriage proposal goes awry when lightning strikes a nearby tree. Each story is told in just six seconds of...
Read more » | | | | | | | | | | | Publicis Groupe Reveals What Its Newly Formed Agency SapientRazorfish Will Do 6 key offerings to transform businesses By Katie Richards Late last year, Publicis Groupe merged two of its digital agencies, SapientNitro and Razorfish, into one. Today, the network announced some of the core offerings that the newly-formed agency, called SapientRazorfish, will have for clients. The goal, according to the agency, is for SapientRazorfish to help "clients transform their businesses in a connected world." "Transformation...
Read more » | | SNL Will Air Its Final 4 Episodes of the Season Live Across the Country Melissa McCarthy returns to host on May 13 By Jason Lynch Saturday Night Live, which is in the midst of its most-watched season in 24 years thanks to Alec Baldwin's turn as President Donald Trump and Melissa McCarthy's appearances as White House press secretary Sean Spicer, is trying to keep that momentum going by airing the final four episodes of the season live in all time...
Read more » | | Wieden + Kennedy Names Its First Global Chief Operating Officer in More Than 3 Years Announces additional promotions in London and Portland offices By Patrick Coffee Wieden + Kennedy today announced a round of promotions and added a new member to its global management team. Neil Christie, who has served as managing director of W+K London for more than 13 years, is now global chief operating officer. He will report to president Dave Luhr and work closely with global chief creative...
Read more » | | | | | Buyers Will Have to Choose Between FX and AMC’s Popular Upfront Events Scheduling snafu leads to network face-off By Jason Lynch We're already in the thick of Peak TV--in which the number of scripted series released each year has more than doubled since 2009--and now we've also reached Peak Upfronts. On April 6, buyers and advertisers in New York will have to choose between two upfront events happening simultaneously, both of which are traditionally highlights of...
Read more » | | From Casper to Airbnb, Here Are the Brand Finalists for 2017’s Shorty Awards The 9th annual awards show features social media standouts By Sami Main Between memes, hot takes and demands to delete your account, social media is a key way for brands and individuals to make themselves heard. The trick is doing it effectively, and that's where the Shorty Awards come in. For the ninth year in a row, the Shorty Awards will honor both influencers and brands in...
Read more » | | These Digital Influencers Helped MetroPCS Create Its First Branded Content Series Hosts of Clevver's Beauty Break hit the road to go Beauty Trippin' By Sami Main MetroPCS is joining the list of brands who see the importance of digital influencers with strong connections to their audience. The prepaid wireless phone service teamed up with Defy Media to sponsor a miniseries from the Clevver team of creators. Defy works more like a TV network rather than a multichannel network, in that it...
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