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YouTube Is Adding 40 Original Programs With Celebrities and Creators Johnson & Johnson is sponsoring one of them By Marty Swant With perhaps its boldest bet yet, YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform. And advertisers appear to be coming back to the fold after brand-safety concerns rocked YouTube several weeks ago. Tonight, at the digital giant's BrandCast event in New York, YouTube chief business officer...
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CBS Successfully Reinvigorated Its Morning Show by Going Back to the Basics and Covering News Ratings are edging ever closer to rivals GMA and Today By Chris Ariens When CBS News set out to reinvent its morning show in 2011--after years of frequent hosting shake-ups failed to move the ratings needle-- the organization went back to the basics. "The problem with the show we were doing," said CBS News president David Rhodes, "was that it was a copy of somebody else's show. We...
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After a Yearlong Search, Live Picks Ryan Seacrest as Kelly Ripa’s Next Co-Host He'll continue his other TV and radio jobs from NY By Jason Lynch Kelly Ripa's year-long search for her new Live co-host is finally over. This morning, Ryan Seacrest was officially named the co-host of the long-running morning talk show, which will now be known as Live with Kelly and Ryan. "Today is a very good day," said Ripa, before introducing Seacrest as her new co-host. His first...
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How Bleacher Report May Be Digitally Minded Turner’s Next Global Conquest Online publisher focuses on social, mobile and sports culture By Christopher Heine Around 700 marketers filed into Turner Broadcasting's expansive event space near the Hudson River in New York's West Village for the Digital Content NewFronts, where they were treated to an interactive funhouse. Pliable, synthetic walls could be touched, or even leaned into, in order to watch and listen to certain video content from CNN Digital,...
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Disney’s Digital Plan Is to Make Magic on More Than Just YouTube To Maker Studios and beyond By Sami Main While some NewFronts presenters showcase only their multi-channel networks and their bevy of influencers, Disney put the depth of its entire digital offerings on full display today. In order to grow its digital properties, Disney has actually spent the last few months condensing its influencer portfolio and consolidating Maker Studios into Disney's entire digital publishing...
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Seventeen Magazine Is Bringing Fashion and Beauty Videos to Musical.ly This Summer Giving advertisers their first branded-content opportunity on the app By Emma Bazilian As one of the launch partners for Snapchat Discover back in 2015, Hearst takes pride in being ahead of the curve when it comes to leveraging new social media platforms. That remains at the core of the publisher's strategy--and its pitch to advertisers--as proven this week at Hearst Magazine Digital Media's second NewFronts presentation. At...
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Condé Nast Entertainment Rolls Out a Robust Lineup of Digital Video Series From Its Many Publications Showcases content from brands like GQ, Wired and Teen Vogue By A.J. Katz Cond? Nast Entertainment wants to foster the next generation of storytellers, and the company feels it has a leg up on the competition thanks in part to high-end, trendy content from the 22 Cond? Nast publications it has access to including GQ, Glamour, Wired and Vogue. CNE announced it is bringing back 65 original short-form...
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