Other things to know about | | |
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| Top Stories |  |
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| | | | | Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’ | | |
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howdy! | | | | | The deal market between publishers and sports betting companies is in a correction, according to media and agency executives. | | |
| | | | | Limited access to data from walled gardens makes it more difficult for advertisers to compare ad performance across different platforms, channels or campaigns. | | |
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howdy! | | | | | TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity. | | |
| | | | | As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023. | | |
howdy! | | | | | After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad. | | |
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| | | | | CTV has become a significant part of marketers’ strategy. Advertisers count on the channel for about half their ad revenue, and budgets track accordingly. | | |
howdy! | | | | | As social media becomes pay to play, brands like to drive organic growth humor and online personas. | | |
howdy! | | | | | While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes. | | |
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