YouTube postpones co-viewing measurement plan YouTube had planned to start transacting against its own co-viewing measurement in the first quarter of 2024. Additional coverage: Other things to know about | | |
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| | | | | YouTube had planned to start transacting against its own co-viewing measurement in the first quarter of 2024. | | |
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howdy! | | | | | The birth of programmatic and awkward questions around transparency. | | |
| | | | | Companies with a connected commercial team — marketing, sales and service — are increasingly profitable. | | |
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howdy! | | | | | After a tumultuous 2023, here are the five media agency trends to watch in the coming year. | | |
| | | | | In this new Q&A, see why the co-founder of Eyeota and general manager of audience solutions at Dun & Bradstreet predicts the collision of long-watched industry trends will bring long-needed clarity for marketers. | | |
howdy! | | | | | Digiday spoke with YouTube chief business officer Mary Ellen Coe about how the platform’s business evolved in 2023 and what it has in store for 2024 | | |
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| | | | | To better keep track of costs and content, subscribers are looking for a way to connect all of their subscriptions. | | |
howdy! | | | | | From buzzing bees and climate change art to EV ads and holiday-themed deepfake stories, AI worked its way into ad campaigns throughout the year. | | |
howdy! | | | | | R3’s Joanna O’Connell explains the rise of the agency trading desk. | | |
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