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- Brands are using contextually-delivered ads to serve consumers ads that align with the content of the articles they are reading. Sponsored by Seedtag.
- Contextual targeting enables brands to deliver non-intrusive and relevant ads, helping to avoid consumer feelings of antipathy toward traditional advertising strategies. Sponsored by Seedtag.
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| | | | | One year on from Chrome’s extension, sources ponder further delays to Google’s cookie cull. | | |
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howdy! | | | | | As the elements of Web3 wend their way into the marketing universe, media agencies are taking a test-and-learn approach without rushing too fast. | | |
| | | | | Ttesting privacy-compliant identity solutions, marketers are increasingly looking to match their CRM data with hashed email. | | |
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howdy! | | | | | Roughly 35-person agency Magnet is seeing opportunities in producing videos for brands’ own YouTube and TikTok channels and even managing those channels for the brands, lead Danielle Johnsen Karr said in the latest Digiday Podcast episode. | | |
| | | | | Download this new guide to learn how access to video-level data enables contextual audience targeting and ensures brand safe environments. | | |
howdy! | | | | | Some say the pendulum is swinging back from brands looking to build out their in-house teams to working with agencies more now. There are a few reasons. | | |
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| | | | | Advertisers are paying a premium to ensure that engaged audiences see their ads; to capture that spend, publishers are moving beyond basic viewability insights. | | |
howdy! | | | | | The third iteration of Complex’s metaverse event had eight sponsors on board. | | |
howdy! | | | | | There’s still a lot to be determined when it comes to the future of work. Edelman is experimenting with its own hybrid work schedule. | | |
| | | | | Roughly 35-person agency Magnet is seeing opportunities in producing videos for brands’ own YouTube and TikTok channels and even managing those channels for the brands, lead Danielle Johnsen Karr said in the latest Digiday Podcast episode. |
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