Also: Apple Maps shows COVID-19 testing sites, AMC Theaters bans Universal films, Google entertains with past Doodles, and more.

TODAY’S HEADLINES – 04.29.2020  
 
• 

DAILY SCOOP

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

Also: Apple Maps shows COVID-19 testing sites, AMC Theaters bans Universal films, Google entertains with past Doodles, and more.


• 

COVID-19

The KISS formula for COVID-19 videos: Keep it simple and safe

Video has become a handy medium for organizations during this crisis, but would-be videographers would do well to not overreach.


• 

COVID-19

How to communicate with purposeful precision during COVID-19

Employees are eager for clear and consistent information regarding the pandemic’s effect on the business. Follow this guidance to keep your team uplifted, informed and engaged.



• 

INFOGRAPHICS

Infographic: 9 content marketing metrics that matter

Are your messages leaving an impact or do they fall short? Here are the indicators that your efforts are achieving the desired result.


• 

PR DAILY AWARDS

Late deadline Thursday: Nonprofit PR Awards

Share your influential nonprofit communications work by this Thursday, April 30, at 11:59 p.m. Central time. Don’t miss your chance to earn recognition.


• 

RESEARCH SNAPSHOT

Topics that trend on social media during the COVID-19 crisis

Social listening reveals the discussions that are dirivng conversations on social media platforms. Remote work and isolation top the list.


• 

COVID-19

5 ways PR pros can assist during the pandemic

Put your expertise to work for local nonprofits in your community and help your organization to serve your many audiences with compassion.



• 

DAILY SCOOP

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more.


• 

LEADING NOW

Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day

The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic.


• 

COVID-19

As public trust ebbs, workers turn to employers for info and assurances

Edelman SVP Jonathan Jordan taps polling data to explain how communicators can deliver reality to fact-starved internal and external audiences—and look toward the ‘next normal.’


• 

PR INDUSTRY

How to measure the impact of communications during COVID-19

Many organizations have overhauled their master plans for outreach and engagement because of the crisis. If you have done so, how can you gauge your recent efforts’ success? We can help.



• 

INFOGRAPHICS

Infographic: Tips for PR grads entering the workforce during this pandemic

In a profoundly different work environment, new grads will have to find new ways to offer value to an industry looking for new solutions.


• 

PR DAILY AWARDS

Don’t miss next Friday’s Media Relations Awards entry deadline

Showcase your communications campaigns, events, strategies and pitches! The entry deadline is next Friday, May 8.


• 

PR INDUSTRY

Threading the needle on messaging during COVID-19

The current crisis poses many challenges that are a perfect match for a PR pro’s skillset. Here are some ideas for tackling problems for clients—or for your own organization.


This email was sent by: Ragan Communications
10 S. La Salle Street, Suite 310 Chicago, IL, 60603, US, cservice@ragan.com

Update Profile/Unsubscribe