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| Also Daydream greenlights new series with MLB, Vogue and Discovery Travel By Lauren Johnson CANNES, France--YouTube wants to help creators make more VR video, so it's announcing a new program today at Cannes to arm folks with the equipment and expertise that they need to do so. The VR Creator Lab will be housed within YouTube Spaces Los Angeles, where top creators and brands learn the platform's best practices... Read more » |
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| Tech investor Eric Hippeau: 'This is not a good for them' By Christopher Heine |
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| Promoted Content by Verve | | Uncover context for better campaign relevancy |
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| Workers can better access deep troves of info By Lauren Johnson |
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| Gear marketer underscores how brands keep testing the space By Christopher Heine |
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| Examples from Airbnb, Kleenex and Chevrolet By Lauren Johnson CANNES, France--Five years ago Facebook didn't have a mobile advertising business. Boy, have things changed since then. Wieden + Kennedy's CCO Colleen DeCourcy interviewed Facebook COO Sheryl Sandberg and Airbnb's CMO Jonathan Mildenhall during a keynote today where Sandberg talked about Facebook's shift from desktop to mobile and how creatives can make compelling mobile ads.... Read more » |
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| Take a look at the brand’s Cannes activation By Lauren Johnson CANNES, France--To maximize engagement and advertising revenue, digital players typically love to throw out big stats about how long people spend on their websites and apps. So, it's a refreshing change--but not totally surprising--to hear Pinterest talk about getting you to close your phone and go live life IRL. "We're all becoming addicted to our... Read more » |
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| It'll help content creators monetize their videos By Marty Swant Periscope is giving content creators a way to turn hearts into hard-earned (or hardly earned) cash. The Twitter-owned app is introducing Super Hearts, which users can buy with real money and then send as a sign of support to their favorite Periscopers. Broadcasters can then trade hearts for money, keeping about 70 percent of it... Read more » |
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| Featured Jobs | | IBISWorld 90025, Los Angeles | | Baltz & Company New York City, New York (US) | | International Fellowship of Christians and Jews Chicago, Illinois | | Integrated Media Solutions Manalapan, NJ 07726 | | Haymarket Media Group New York City, New York | | |
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| Trust in transparency, lean on data and more By Christopher Heine Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such posts. The move came a couple months after the Federal... Read more » |
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| It's also enabling replaying live video By Marty Swant When it comes to total daily users, Instagram Stories, the section of the app for daily, disappearing posts, is beginning to pull farther ahead of Snapchat. According to Instagram, at least 250 million users use the app's vertical format every day, up from 200 million just two months ago. The latest count places the Facebook-owned... Read more » |
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| HelloSociety and Fake Love are now fully in the sales mix By Christopher Heine At the end of May, Greater Miami and the Beaches--a tourism organization for The Magic City--launched a paid-post-driven campaign via The New York Times' T Brand Studio, including content exploring the South Florida town's Little Havana, Little Haiti, the Wynwood arts district and more. The paid post--one of NY Times' native ad units--was the centerpiece... Read more » |
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