YouTube Shorts' revenue share is actually costing creators

Also: Silicon Valley Bank's impact on marketers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Creators can’t see past the fact that they’re actually losing money as a result of Shorts.

March 14, 2023

YouTube Shorts ad payouts to creators highlights deeper monetization woes YouTube's decision to share ad revenue on Shorts was intended to help creators make more cash. So far it hasn't, and creators aren't sure if (or when) it ever will. Additional coverage: Marketers and agency execs say they spent the past weekend analyzing their potential risks and ties to the collapse of Silicon Valley Bank, a situation that they will continue to closely watch in the coming weeks. More in this Digiday+ Marketing Briefing. The problems with keyword blocking are persisting but the addition of contextual categorizations is adding additional pressures on news publishers. As platforms like YouTube and Spotify push into video podcasts, publishing execs weigh the costs of producing more video. In this week's episode of the Digiday Podcast, Digiday's media team shares some of the on-stage sessions that they are most excited about and chats through the trends they expect will come up at the Digiday Publishing Summit. As sponsors flee the esports industry, esports organizations are redoubling their efforts to support female competitive gamers in 2023 in a bid to keep brand partners interested. Selling products has never been publishers' bread and butter, but it has at least historically been a piece of their revenue puzzle. It turns out, though, that puzzle piece has been getting significantly smaller over time. Other things to know about With new local-focused DSPs hitting the market, advertisers are turning to them to address CTV measurement difficulties. Produced in partnership with Marketecture. Meal subscription service CookUnity used one comprehensive video production shoot to create and test multiple video concepts. Sponsored by QuickFrame by MNTN. Advertisers are searching for innovative technologies and developing new methods to identify DOOH opportunities for omnichannel campaigns. Sponsored by VIOOH. Top Stories Ivy Liu Marketing on Platforms YouTube Shorts ad payouts to creators highlights deeper monetization woes Creators can’t see past the fact that they’re actually losing money as a result of Shorts. howdy! Marketing Briefing: With all eyes on the Silicon Valley Bank collapse, marketers and agency execs assess their risks Marketers and agency execs say they spent the past weekend analyzing their potential risks and ties to the collapse, a situation that they will continue to closely watch in the coming weeks. Sponsored by Marketecture Why a data-driven approach is essential for CTV advertising With ad inventory on connected TV becoming increasingly programmatically traded, Roku envisions an environment where every TV ad is automated and data-driven. Advertisement howdy! The Programmatic Publisher News publishers lament the role of verification firms in the programmatic market The problems with keyword blocking are persisting but the addition of contextual categorizations is adding additional pressures on news publishers. Sponsored by Foundry 360 Brands: How often do you outsource the creation of consumer-facing content? Brands: How are you determining your team’s budget for consumer-facing content on owned-and-operated channels? Has the need for this content grown in past years, leading you to outsource the creation? Let us know in this survey and we’ll send you a $5 gift card. howdy! Audio Anywhere Podcasters weigh the cost-benefit of producing video podcasts As platforms like YouTube and Spotify push into video podcasts, publishing execs weigh the costs of producing more video. Advertisement Sponsored by Experian Marketing Services How retail brands are using data privacy and collaboration solutions to grow revenue Brands are employing solutions to safeguard consumer data privacy while also connecting that data to other parties. howdy! Beyond Ads Digiday editors expect AI, programmatic and privacy to be top trends at the Digiday Publishing Summit The Digiday media team shares some of the on-stage sessions that they are most excited about and chat through the trends they expect will come up at DPS. howdy! Gaming & Esports As sponsors flee esports, teams are hiring women gamers to keep brands interested For now, brand partnerships are still the primary source of revenue for most esports orgs, and female esports teams represent new inventory for sponsors. All Latest Stories

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