YouTube stars feel like the platform lacks the direct competition that would help them to diversify their businesses and push YouTube to do more to support creators.
July 17, 2019

From YouTube stars wanting more competition for the platform to ESPN viewing its mobile app as a path to paying subscribers, here are today's top stories.

  • YouTube stars feel like there's not much competition for the platform -- and they want that to change. While YouTube effectively made the market for individuals to generate income from independently creating videos and posting them online, they don't want to be overly reliant on any single platform and vulnerable to that platform’s constant algorithm changes.
  • Rather than relying exclusively on explainers about how to quit your job or ask for a raise, publishers have found that stories distributed via LinkedIn don’t necessarily need to be career-focused. In fact, publishers have found they can share quite frequently on LinkedIn, seemingly without being punished by the algorithm unlike they have on Facebook.
  • ESPN asks its mobile app to drive an increasingly diverse number of initiatives. The audience’s embrace of personalization is making that easier, particularly when it comes to promoting ESPN+. Now it sees its mobile app as a way of gaining paying subscribers.
Other things to know about
  • Enter the Digiday Worklife Awards now to showcase your company in categories including Most Committed to Diversity and Inclusion, Most Dedicated to Employee Growth, Most Collaborative Culture and more. 
  • The mobile app market smashed through the $150 billion mark and has only grown in size and scope since. It’s no longer enough for brands to just “build an app” — they need to master mobile marketing. Sponsored by Swrve
Top Stories
Video Anywhere
YouTube stars feel like the platform lacks the direct competition that would help them to diversify their businesses and push YouTube to do more to support creators.
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Publishing in the Platform Era
Rather than sharing explainers about how to quit your job or ask for a raise, publishers say stories on LinkedIn don’t need to be career-focused.
Sponsored by Kenshoo
Search practitioners now have a broad choice of tools to drive performance. Some use the “native” tools offered directly by search engines, while some use third-party platforms. In a comprehensive new State of the Industry report, we surveyed practitioners to discover how they rate the value and performance of the search industry’s offerings.
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Marketing on Platforms
Dashboards across the various digital ad platforms have become more user-friendly making it easier for marketers to take control and manage those capabilities in-house.
Sponsored by zoovu
Online consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — so how can brands best provide that desired customer service?
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Modern Retail
Big-box retailers like Target and Walmart increasingly want their stores to double as fulfillment centers. They see their existing store footprints as one of the biggest advantages they have over Amazon, which has had to build more than 100 fulfillment centers in order to enable next-day delivery on millions of products for Amazon Prime members. But, there are limitations on just how much the store can do.
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Sponsored by Xandr
Every year some of the biggest names in the ad industry take the stage at Cannes Lions — the international festival for creativity — to share insights, inspiration and learnings, and 2019 was no exception.
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Marketing on Platforms
Figuring out the best way to rejigger the marketing mix continues to be a challenge. But for marketers, in some ways, everything old is new again: Many are moving away from relying so heavily on Facebook and Instagram and reconsidering TV. Here is a sampling of what brand marketers, gathered in Napa, California this week, say their biggest challenges are. 
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Video Anywhere
YouTube viewers have noticed a sharp uptick in mid-roll ads, which may have as much to do with YouTube’s emphasis on watch time as its lack of mid-roll restrictions.

All Latest Stories

Publishing in the Platform Era
On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Courtney Coupe, the head of CNN's Great Big Story, to discuss the importance of strategy in diversifying platforms, knowing when to say no and why she wants to make GBS's website their premier online destination.
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