As part of its ongoing effort to bring in more TV ad dollars, YouTube is offering advertisers sponsorship and custom brand-integration opportunities for its free-to-watch, long-form original video series.
In the latest installment of our Confessions series, a former agency executive shares why the search for an "agency model" is "bullshit."
As influencer marketing becomes a major part of marketing strategies, agencies are updating their influencer contracts to more explicitly describe advertisers' needs and guarantee social stars' rights.
In a tough ad climate, some publishers are turning to commerce to generate revenue. But Facebook's role in e-commerce is evolving, and it's impeding the growth of their affiliate commerce efforts.
Sign up for Digiday's Advertising Week Briefing newsletter to get highlights, daily previews and more from the event delivered to your email inbox every morning of next week.
If you're tired of the usual job board fare, then consider Digiday Careers. Search jobs in media and marketing from Diply, Edelman, Consumer Reports, U.S. News and World Report, and much more. Apply today.
With this five-step strategy, learn how unify the shopping experience across every channel, enhance your customer's journey and more. Sponsored by Oracle and Netsuite.
