Digital publishers including Cheddar, Tastemade and The Young Turks Network will be among the first digital-first media companies to offer channels on YouTube TV. "There's still so much gray area": Facebook is eliminating advertisers' remaining option for using third-party data to target ads through the platform, but loopholes remain, as well as questions about what data will still be available after the crackdown. From Glossy: Sephora's digital and physical retail teams merged in October. Here's why. Nick Ascheim, svp of NBC News Digital, argues that to succeed today, publishers must shift their focus from scale to loyalty and engagement. In case you missed it: Time Out CEO Julio Bruno talks about the company's approach to profitability, why its print magazines remain important and more on the latest Digiday Podcast. The finalists for the Digiday Content Marketing Awards have been announced. Edelman leads with 8 nominations. |
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| Sahil Patel Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube’s live TV service, sources say. |
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| Tim Peterson Facebook's plan to curb what outside data advertisers can use to target people with ads on Facebook is raising all sorts of questions. |
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| Sponsored Content Thunder Marketers are starting to test ads using methods such as impression-based creative rotation testing, cookie-based testing and people-based testing, but are doing so without a clear strategy. How do they know which tactic is actually working? More importantly, how do marketers know if the "right" ads are reaching the target audience? Get the guide. Sponsored by Thunder. |
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| Hilary Milnes Since the teams were combined, Sephora’s customer profiles have been rebuilt to include 360-degree data that tracks in-store purchases, interactions with sales people, online browsing and online purchasing. |
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| Lucia Moses The platforms can help publishers find loyal scale, but publishers need to prize quality content and not just big audiences, NBC News’ Nick Ascheim argues. |
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| Sponsored Content Tune The future of marketing is mobile. With consumers carrying around smartphones at all times, your brand could be inches from their fingertips -- but that means nothing without proper measurement. Get the guide. Sponsored by TUNE. |
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| Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. |
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EXTENDED DEADLINE:
April 6, 2018 |
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EARLY DEADLINE:
April 13, 2018 |
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