Yum! Brands, the fast food giant comprised of KFC, Pizza Hut and Taco Bell, has selected WPP's Wavemaker as its media agency of record in Canada, following a review which included incumbent Mediacom. Wavemaker will be responsible for digital, programmatic, search, social, television, radio and out-of-home media planning and buying across all three brands. Grip...
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June 25, 2018
Advertising & Agency Daily
Your overview of the agency world
Yum! Brands Canada Sends $50 Million Media Account to WPP’s Wavemaker
Back In the Seattle Saddle Again, Wexley’s Cal McAllister Launches New Agency
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