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Zero-click commerce: If AI changes the way we shop, what will it mean for brand?

At the Festival of Marketing, Spark Foundry’s Marcos Angelides detailed the potential of generative AI to upend the ecommerce experience, making it more contextual and more customised. Do retailers need to invest in new architecture, and do brands need to anticipate shifts in customer behaviour?
 
ecommerce fast track
Fast Track to Ecommerce: Partners and Platforms – Register by 14 January

This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand, all included in the Econsultancy membership.
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Upcoming Events
The Marketing Capability Leaders Forum - 2025

January 23rd, Waterloo, London, 9am GMT

At Econsultancy HQ, we’ll be hosting our Q1 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.

Please note, the forum is invite-only, so registrations are subject to approval.
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creative review awards

Entries now open for Creative Review Annual Awards 2025
The Annual Awards are back to celebrate excellence in commercial creativity and design. Enter your projects now to recognise the achievements of your team, see how your work fares against the very best, and impress your clients. Early Bird Deadline - 25 October.
Find out more
Featured Report
Winning the Race for Digital Skills: The New Best Practices of Effective Learning

By providing the right opportunities framed in the right way, everyone in the organisation can become part of a learning organism, adapting to the environment and remaining competitive, no matter how conditions change.
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Featured E-Learning Plan
retail media course screenshot
Optimising the Retail Media Opportunity

Part of the Ecommerce channel, this learning plan, includes three courses and a scenario-based assessment.
  • Course 1: Approaching Retail Media Ad Investment
  • Course 2: Activating Retail Media Sponsored Product Ads
  • Course 3: Activating Retail Media Product Display Ads
  • Assessment: Test your Retail Media Learning
Econsultancy Training
 
   
Contact us
Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322		  ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ 929 577 9564
 
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
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