Good Morning!

Today we have an interesting case-study that shows how AI-based personalization platform provider, ZineOne’s personalized in-the-moment engagement increased net revenue by over 10%, for a top retail chain.

The retailer enlisted ZineOne to help them deploy relevant, personalized engagement using AI-based recommendations which incorporated in-session user behavior. The company also saw a 50+% redemption rate and a 12% net revenue lift for personalized offers.

Also, Decibel’s chief revenue officer Even Walser, discusses the importance of CROs and how they have become the new leaders of exceptional CX.

To garner intelligence on the customer experience, CROs should collaborate with CMOs and identify the tools that have helped them successfully quantify digital experiences for marketing purposes. Then, CROs can leverage those same tactics and utilize them for cross-functional success.

Also ICYMI:

• New Onepath research found that 67% of SMBs are spending at least $10,000 annually on people and technology to maintain their data analytics solutions, and 75% of survey respondents reported spending at least 132 hours each year on maintenance of these systems.
• Coveo, the Experience Intelligence Platform Leader for enterprises, announced Coveo In-Product Experience Intelligence, an AI-powered solution that enables “as-a-service” providers to deliver powerful, context-aware help to users right within their web applications.
• cnvrg.io, the data science platform simplifying model management with MLOps and continual machine learning automation, announces its advanced MLOps solution will be integrated with the NVIDIA NGC container registry.
• Enterprises across the globe are embracing multi-cloud environments, with more than half of all public cloud enterprise customers using more than one cloud provider, according to a new report published today by Information Services Group, a leading global technology research and advisory firm.