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| News for Today's Top Marketers |
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Zipcar Is Offering Pokemon Go Players Free Rides in Boston Chauffeur-styled service is one day only By Christopher Heine If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded.
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Unilever Buys Dollar Shave Club in Reported $1 Billion Deal The grooming company's innovative ad strategy pays off By Kristina Monllos Being a disrupter might land you a billion dollar deal. That's the case for Dollar Shave Club, which has reached an agreement with Unilever for the consumer packaged goods giant to acquire the male grooming ...
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David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN's New Ad 'Papi gonna be rich' By David Kiefaber With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name potential business ...
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How Clinton and Trump Can Capitalize on Knowing Their Followers' Favorite Brands One aligns with Beyoncé, the other with Kanye By J.T. Compeau With the presidential conventions upon us, the campaigns are focusing on the big race and how best to position their candidates to win. They are pondering clothes, hair, geography, colors, words and photo ...
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United Airlines Is Using Virtual Reality to Show Off Its Swanky New Business Class Matt Damon helps showcase planes that don't exist yet By Robert Klara Ever since United and Continental merged in 2010 to create the world's largest airline, Daniel Cuellar's department has been hard at work creating a swanky new business class called Polaris. It's a ...
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Ford Is Teaming Up With Jose Cuervo to Make Car Parts From Agave A shot of sustainability By Christine Birkner Environmentally conscious auto manufacturing just got a shot in the arm—or rather, a shot of tequila. Ford and Jose Cuervo are teaming up to turn agave plant byproduct from tequila into plastic cup holders, ...
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Fabio Plays With an Epic Toaster in New I Can't Believe It's Not Butter Ad The 'UnbelievaBot' can print just about anything By Katie Richards Mornings are suddenly a lot more exciting, thanks to pieces of toast with pictures of Fabio on them, all because of I Can't Believe It's Not Butter.
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