If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded. 
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Technology Today
July 22, 2016
Chauffeur-styled service is one day only
By Christopher Heine
If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded. 
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NPR, ESPN and others will pitch original shows
By Lauren Johnson
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Including Apple's cash haul from Pokemon Go
By Christopher Heine
Plus actual ads on the dating app
By Lauren Johnson
'Did she just...'
By David Griner
Animated GIF hub Giphy has certainly been having its share of fun with this week's GOP Convention speakers, but one of its tweets has taken on a life of its own.
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And make buying a bottle possible via the device
By Lauren Johnson
Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform today called Patrón Cocktail Lab that's aimed at making at least part of the drinking process digital and ...
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Programmatic is still misunderstood
By Marty Swant
Programmatic advertising is a term thrown around a lot in the world of digital advertising, but a survey of creatives suggests many agencies still don't understand exactly what programmatic is.
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Foot traffic shows opportunities
By Christopher Heine
Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. ...
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Medium makes them seem modern
By Marty Swant
Brands trying out virtual reality as part of a marketing strategy might be wary about whether spending on the emerging platform is worth it. But new research suggests the investment could be paying off in brand ...
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Launches programmatic audio advertising
By Marty Swant
Don't be surprised if the Spotify ads you hear start to match the vibe of your playlists.
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