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| News for Today's Top Marketers |
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10 of the Best Ads That Highlighted Droga5's Craftsmanship and Creativity in 2016 Adweek's U.S. Agency of the Year showed humor and heart By Katie Richards Droga5, Adweek's U.S. Agency of the Year, produced a wide range of work in 2016 for clients ranging from Johnsonville to Hennessy. Some ads will likely make you laugh, while others might make you ...
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Infographic: Brands Went All Out With In-App Ads Over Thanksgiving As shoppers took to their smartphones By Emma Bazilian Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a result, advertisers' budgets ...
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Under Armour Will Become MLB's Exclusive Uniform Provider 10-year partnership starts with the 2020 season By Christine Birkner Under Armour just scored a major marketing home run with the announcement that it will become the official uniform provider for Major League Baseball, starting in 2020. It's the first professional league uniform ...
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The 20 Most Viral Ads of 2016 A Christmas ad tops the list, as Unruly ranks the year's most shared spots By Tim Nudd Christmas, the Olympics/Paralympics and OK Go. Those are three reliable buckets for great advertising, and they all show up in Unruly's new list of the most shared ads of 2016. The top spot on this ...
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This Facebook Bot Was Designed to Help You Identify Your Unconscious Biases MEC wants users to question their assumptions By Katie Richards You might not realize it, but everyone has unconscious biases. They are "hard-wired into our brains," according to MEC Global. If you visit the agency's Facebook page this week you'll have the ...
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Ad of the Day: Chatbooks' Harried Mom Returns in 2016's Most Honest Holiday Ad Yet Stuck in gift hell? Here's something everyone will love By T.L. Stanley How does a real mom tackle the holidays? By hiding from the kids behind a locked door, huffing cocoa powder, reliving last year's epic gift fails and using crumpled wrapping paper as Kleenex.
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3 Things Kiss Taught Me About Marketing Iconic band knew how to rock brand storytelling By Jason Harris When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face paint and singing my ...
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