What new brokers wish they'd known Whether you're a broker-owner, managing broker or broker-associate, consider this hard-won advice from seven seasoned brokers as you build your real estate career. Full Story: REALTOR® Magazine (10/5)
Generate Leads with Curated Pre-Foreclosure Lists Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable. Want to learn more? Download Now »
How tech will propel video marketing Advancements in AI, machine learning and immersive augmented and virtual reality will drive video marketing shifts, such as content that adapts in real time to consumer behavior and enables virtual engagement and social commerce, says Hasan Saleem, DSS MEDIA. Forbes Agency Council members predict eight other changes, including the rise of deepfake branded ads, AI-generated content creators and "adaptive videos where viewers can virtually 'try' products in real time." Full Story: Forbes (tiered subscription model) (10/4)
Without human validation of their work, many employees will resign, HR consultants Marinor Ifurung and Tim Moreno say. "'Thank you. I got your report. It looks great,' doesn't cost a thing, but is often the best gift of all, making the employee feel wanted, needed and valued," Ifurung notes. Full Story: Kiplinger (10/3)
Investors decrease home purchases, but upside remains Large investors in single-family rental homes have backed off from the market amid high prices, moderating rent growth and increasing debt costs. However, positive signs remain for the space, as there continues to be a shortage of single-family homes. Full Story: The Wall Street Journal (10/3)
Technology & Innovations
4 options for improving content with Google Bard AI Google Bard AI can be a useful tool for fact-checking content in emails, documents, or YouTube content, writes Jeremy Caplan, director of teaching at CUNY's Newmark Graduate School of Journalism and the creator of the Wonder Tools newsletter. Caplan took Google Bard AI for a test run and reports what could work to improve online posts, emails and other business or personal communication. Full Story: Fast Company (tiered subscription model) (10/5)
Rising yields could hinder global economic recovery Rising bond yields could mean the end of the Federal Reserve's interest-rate increases, but Deutsche Bank strategist Jim Reid says they could also "increase the risk of an accident somewhere in the financial system." The 30-year Treasury yield has exceeded 5% for the first time in 16 years amid expectations that interest rates will remain higher for longer, creating concerns for governments that borrowed at low rates throughout the pandemic and find themselves with substantial debt. Full Story: Financial Times (10/6),Reuters (10/6),Bloomberg (10/6)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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