2 'moody' home design trends generating buzz

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2024 political rallying cry: 'It's the housing, stupid' | 19 tips for strong email campaigns | How cultural relevance drives Chili's marketing strategy

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September 3, 2024

Top News

2024 political rallying cry: 'It's the housing, stupid' NAR is mobilizing to make home affordability, a top concern for voters, a central theme in the general election. Full Story: REALTOR® Magazine/Culture Scan (9/3)

Help Protect Your Income As an NAR member you take diligent care of your clients every day. If you cannot work due to an injury or illness, REALTORS Short Term Disability Insurance can help take care of you and your family. You can focus on your recovery, not your finances. >>Learn More

Best Practices in Sales & Marketing

19 tips for strong email campaigns Experts at Content Marketing World highlight 19 essential do's and don'ts for improving email marketing. To enhance effectiveness, emails should provide intrinsic value and cater to the recipient's interests and behavior. Other tips are frequent testing, including videos to increase open and click-through rates—especially if "video" is part of the subject line—and considering reducing frequency and focusing on quantity. Full Story: Content Marketing Institute (8/29)

How cultural relevance drives Chili's marketing strategy Chili's Grill & Bar same-store sales increased 14.8% year-over-year in its most recent quarter, driven by a value-leader marketing strategy while serving Generation Z by jumping in on social media trends. Chief Marketing Officer George Felix highlights the importance of maintaining relevance through cultural engagement, including partnerships with influencers and innovative campaigns like the remake of the 1980s video game BurgerTime. Full Story: Marketing Dive (8/29)

Real Estate Trends

2 'moody' home design trends generating buzz Dark interiors are on trend in these two eye-turning styles. Full Story: REALTOR® Magazine/Styled, Staged & Sold (9/2)

Listing: Peek inside this $3.3M New Jersey mansion Marlene Vegter and Dee Bucca of Weichert Realtors are the listing agents for this $3.3 million New Jersey property with five bedrooms and nine bathrooms. Full Story: Daily Voice (9/2)

Back Office: The simpler way.

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Technology & Innovations

Smart-home tech becomes part of everyday life Chris Wedel shares his family's reaction to losing smart-home capabilities during a move. When functioning as intended, a smart home can alleviate unexpected stress and anxiety by streamlining daily tasks. Full Story: CNET (9/2)

News from NAR

Sears addresses NAR's leadership

(NAR)

NAR President Kevin Sears attended the association's Leadership Week meetings in Chicago, addressing the move to name Nykia Wright as NAR's permanent CEO. He also discussed the achievements of NAR's advocacy team at the Republican and Democratic national conventions, the practice changes that went into effect Aug. 17 and a new member of the 2025 Leadership Team. Watch his message to you.

Fair & Equitable Housing

Why people stay put when areas face economic challenges In some cases, people remain in once-booming areas of the U.S. that have since fallen on hard times, and homeownership can be a key driver of this decision. In addition to financial reasons to keep a home, "home is also where family, socially constructed identities and familiar experiences coalesce," writes Amanda McMillan Lequieu of Drexel University. Full Story: The Conversation (8/27)

Legislation & Regulation

U.S. consumer sentiment up, but challenges remain U.S. consumer sentiment ticked upward for the first time in five months, rising to 67.9 from 66.4 in July, driven by slower inflation and anticipation of Federal Reserve interest rate cuts. Consumers expect lower price increases in the coming year, but concerns remain due to high borrowing costs, reduced hiring and a higher cost of living. Despite the sentiment boost, buying plans for durable goods declined, and views on current personal finances remain low. Full Story: Bloomberg (8/30)

GDP growth revised upward for Q2 The U.S. economy grew at an annualized rate of 3% in the second quarter, revised up from an initial 2.8%, spurred by robust consumer spending. Despite challenges, corporate profits saw a significant rebound. The data suggests sustained economic expansion, with consumer spending notably higher than previously estimated. Full Story: Reuters (8/29)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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