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The latest research from Ragan Communications and HarrisX is here, and the findings are game-changing for corporate communications leaders. |
| The 4th Annual Ragan Communications and HarrisX Study surveyed 437 CEOs and communications leaders to uncover key insights about trust, emerging risks, and priorities in today’s fast-changing landscape. |
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| Here are some highlights: |
| Communications leaders outrank CEOs in trust within organizations, with Chief Communications Officers recognized as the most trusted executives. AI adoption is on the rise, with medium and large organizations embracing its benefits—though smaller companies remain cautious. DE&I and ESG priorities have dipped slightly, but they still remain critical to both internal and external communications. Brand safety concerns are growing due to the election cycle and economic uncertainty, though many leaders cautioning against its overapplication. |
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| These findings were first unveiled during Ragan’s Future of Communications Conference, the signature event of Communications Week, Nov. 15-17, and emphasize the crucial role communicators play as trusted advisors and innovators during times of uncertainty. |
| Download the key results now to gain a deeper understanding of these trends and how to position your team for success in 2025 and beyond. |
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