Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo.
Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo. Additional coverage: The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture. Mosaic Media CEO Mary Ann Pruitt believes in the “great equalizer” of programmatic marketplaces, which to her have empowered independents to compete with holding companies on a level they never have before. Retailers have been using predictive AI for years, but many have expanded their use of customer-facing chatbots or tools that can send out targeted messaging to specific customers. Other things to know about Enter the Digiday Media Buying and Planning Awards for the opportunity to showcase your work in categories including Best Omnichannel Campaign, Best Use of Data and more. Last chance to save is this Friday, Dec. 13, at 11:59 p.m. ET. From Digiday’s sister brand Glossy: Through personalized product recommendations, virtual shopping assistants, AR-enhanced experiences and more, AI is helping brands and retailers improve the customer experience and convert more sales. Sponsored by Lily AI. Marketers who prioritize CTV will increase efficiency through personalization. This new guide shares tactics for building high-performance CTV campaigns. Sponsored by Simpli.fi. | |
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