3 Companies Reevaluating Discriminatory Policies

While many companies are being proactive with initiatives supporting the Black community, others are addressing long-standing problematic policies.

In the wake of both internal and external criticism over Mark Zuckerberg's refusal to take action against problematic political ads and posts (especially one of Trump's posts threatening protesters), a coalition of advertising and tech workers has emerged to take action. The group, Detox Facebook, aims to pressure advertisers to stop advertising on Facebook and Instagram until the company addresses hate speech and untruthful political advertising on the platform.

“I would just ask [advertisers] what kind of world they want to do business in,” said Matt Rivitz, co-founder of Sleeping Giants, which has led ad boycotts of conservative news outlets and is now eyeing Facebook.

But it's not Facebook's first ad boycott rodeo: We spoke with founders of Detox Facebook, as well as others who have taken on the platform before, about objectives and strategies.

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Beginning on Juneteenth, Black Entertainment Television will launch a $25 million campaign addressing racial injustice called Content for Change. The initiative will include programming celebrating Black perspectives and storytelling, all focused on five areas: racial justice, economic empowerment, education, health and civic participation. Advertising for the campaign kicked off yesterday with a spot called "Dear Black People," a love letter to the Black community's joy, resilience and power.

The latest step: The campaign continues a year of nearly nonstop initiatives and funding for the network.

In a new Voice piece, Jenifer Berman, CMO of Insider Inc., explains how this moment in history underscores the importance and benefits of ensuring that employees have clear avenues to express themselves and drive positive change within companies. "Companies must actively seek out and address the concerns of their workers, especially for members of traditionally disenfranchised communities who previously have resisted speaking out," she writes.

The power to drive disruption: Berman outlines three questions companies can ask improve communication and unlock employee potential.

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