| | | | | | | | Your guide to mastering personalization | | Personalization is marketing’s biggest buzzword - but there are still misconceptions about what it means.
We’re excited to bring you Personalization from A to Z, your go-to guide for understanding the basics of personalization including what personalization is (and isn’t) and how to create your own personalization campaigns.
Get your copy to learn: The 3 most common personalization pitfalls and how to avoid them How Crate and Barrel used Optimizely to personalize the experience of their new Crate and Kids site to two different buyer types Why you need to embed A/B testing and experimentation into your personalization strategy, and more! Get My Copy → |
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