Plus, 12 ways to get more out of your CDP
| All businesses are under immense pressure to improve customer success, sales and ROI. So why aren’t AI-powered tools that help achieve these goals welcomed with open arms? Because it’s more complicated than that. Organizations are people and they have a corporate culture, individual opinions and traditional ways of doing things. Fortunately, today, contributor Melissa Reeve dives into the deep cultural forces that bind a marketing team, and how this culture can be swayed to adopt AI. And also today, contributor Greg Krehbiel shares 12 ways that organizations can get the most out of their shiny new CDP. Chris Wood
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| Marketing artificial intelligence (AI) | | | Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind. | | |
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| Customer data platform (CDP) | | | Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more. | | |
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| Marketing technology | | | Break free from boring ideas with these actionable steps to spark innovation and solve marketing problems. | | |
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| Marketing artificial intelligence (AI) | | | How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement. | | |
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| MarTech webinar | | | Get winning strategies for product discovery, driving traffic, and personalization. Learn how to organize different types of content to support omnichannel marketing and selling. | | |
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| Connected TV and OTT | | | As national advertisers divert spending to non-swing states, regional advertisers get some relief. | | |
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| Regulations and Compliance | | | The IAB's unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case. | | |
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| Brand marketing | | | Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard. | | |
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| Email marketing | | | Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes. | | |
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| On-demand training | | | Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. Start streaming for free | | |
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