5 Morale-Boosting Mistakes

Many people in the marketing world are wearier than ever of the ongoing pressures of the world and industry shifts, and it’s often up to managers to figure out the real source of the problem when aiming to boost team morale. As part of our ongoing #MotivationMondays series, we conducted an Adweek Intelligence survey that revealed several pitfalls that managers often fall into when attempting to diagnose and improve motivation problems.

Pitfall No. 1: Assuming motivation is out of your control.

T-Mobile’s service TVision is the latest casualty of the streaming wars. The streamer offered T-Mobile customers low-cost access to live sports, news and network channels without a cable subscription—but the model didn’t work out in the long run. But the company is pivoting: Learn about T-Mobile’s plans to work with other streamers in the future.

Also in TV and Streaming News:

The Widen the Screen initiative from P&G aims to fuel investment in Black-owned media not only by increasing representation on screen, but also by creating opportunities for Black talent behind the camera. The project was introduced by a short film narrated by Oscar winner Mahershala Ali, which debuted during the 2021 NAACP Image Awards this past weekend. “We have to address the systemic inequalities that exist in our industry,” said chief brand officer Marc Pritchard. Watch the short film and find out how the initiative aims to achieve its goals.

Related: 

On a recent episode of The Tonight Show Starring Jimmy Fallon, Addison Rae performed several TikTok dances—without credit to the primarily Black original creators. "Unintentionally undervaluing Black creators is a problem," says Adrienne Sheares in this Voice piece that offers several actionable tips for addressing the problem.

During Earth Hour on March 27, it’s customary to turn off your lights for an hour. But “since it’s kind of hard to eat pizza in the dark,” Pizza Hut turned to another green behavior to mark the moment—and rewarded participants with free food. Those who switched off their WiFi for the hour in the UAE and Oman received a free pizza. 

Find out how the promotion worked.

Briefly:

Harry's is lending a hand to iconic New York barber shop Astor Hair by offering customers free razors and recruiting filmmaker Nico Heller to shoot a series of short videos about the place for IGTV. Watch the short film and learn why the brand has teamed up with the historic shop.

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The action was taken due to misinformation about Covid-19.

Marketers have a new method for engaging and interacting with customers in real time.

A new campaign highlighting sustainability features Ice-T, Vanilla Ice and Stone Cold Steve Austin.

Rob Lambrechts' High Art matches great works with the strains that can help decode them.

The launch is part of the company's new marketing campaign.

Uncommon and the UK's Wagamama created the drink to support mental health charity YoungMinds.