5 ways marketers can instil AR into their business plan of action Ejiofor Francis shows how marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity.
ClickZ Daily: April 17, 2020 |
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| Happy Friday! Today we look into how marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. AR can be used to offer augmented shopping experiences to customers. Users can be allowed to try out makeup, clothes, etc. on their digital identity. Besides, augmented reality takes away the need to have a large physical inventory just to provide enough samples to be tried on. Also, Julie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make it fit for purpose in the modern era. She writes: In making affiliate marketing fit for purpose in the modern era, we could also employ machine learning systems to toggle commissioning, ensuring that marketing spend is consistently optimized to dynamically meet an advertiser’s inventory and product availability. |
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AR & VR Ejiofor Francis Ejiofor Francis shows how marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. |
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AI Julie Van Ullen Julie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make it fit for purpose in the modern era. Read more |
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| Digital Marketing R.J. Talyor R. J. Talyor, CEO and founder of Pattern89, discusses marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts moving forward and plan for when life is back to normal. Read more |
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| Digital Leaders Jacqueline Dooley & Mahir Prasad Engagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM may be headed in the future. Read more |
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| Digital Marketing Jacqueline Dooley The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read more |
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| Digital Marketing Shana Pilewski Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PDPs) as a result of the COIVD-19 pandemic. Read more |
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| | Actionable Analysis This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Download now |
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