6 Questions Below for CEO'S about their Programmatic RevenuesNew C-Level Seminar: Managing Programmatic RevenueAnd More Masters of Media Selling Courses November 14: Managing Automated Advertising Strategies C-Level Seminar to Understand and Manage Programmatic Advertising Revenue Streams November 15: Masters of Media Selling (The classic for all media.) November 16: How to Sell Programmatic Advertising Small Group Intensive Seminars Space is Limited "Just set it and forget it." Ron Popiel made those words famous in his famous infomercials. Sadly many CEO's think that is how their automatic advertising programs work. You just pick a couple of programmatic vendors, add on a header bidding wrapper and here is the address where the checks should be sent. It is monetary magic where a couple of tech guys wave their magic wands and utter a few words of code and presto digito you don't need to think about ad revenue again. Often they don't think of it all. I can remember chatting with a CEO and asking him about his programmatic advertising stack. He looked at me blankly and then replied " I don't bother with that stuff. You get what you get, right?" I then asked him a few more questions: "Did you know that the highest bidder for your inventory doesn't pay the highest price?""Do you know what the value of your programmatic inventory is? Not what is paid for it but its value?""How many companies are a part of your programmatic revenue stack?""Do you have a separate call for video? For mobile? ""What is the latency on your advertising stack.""Do you know the difference between header bidding, server server integration and PMP programmatic advertising."The CEO I was talking to didn't know a single answer to those questions. Which is probably why he hired my consultancy. Not only to help shape his automatic advertising but to help him manage his strategy based on knowledge...not magic. That is why we created the Managing Automated Advertising Program for CEO's. To quickly help you gain a good understanding of advertising revenue strategies so you can better manage the bottom line and your employees. Paul Rothkopf, Co-Presenter |