Plus, WP Engine claps back with WordPress lawsuit
| Passions are running high with elections, global conflicts, the economy and the approach of year-end holidays. This is the atmosphere your customers find themselves in and where you connect with them. Speaking to these passions can increase loyalty and value, but there’s a right way to do it. Today, contributor Annette Franz explains the importance of emotional connections and how to foster them. Time is short, so make every engagement memorable! In other news, WP Engine just filed a lawsuit against WordPress. It’s the latest in a tit-for-tat battle between the CMS and the hosting platform. Editor-at-Large Kim Davis dives into the latest developments. Chris Wood
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| Customer experience | | | Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. | | |
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| Content management systems (CMS) | | | The WordPress v. WP Engine feud just got real with WordPress cutting off the hosting platform's access to WordPress resources. UPDATE: And WP Engine claps back with a lawsuit. | | |
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| Marketing technology | | | Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey. | | |
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| Programmatic advertising | | | Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising. | | |
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| Brand marketing | | | Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard. | | |
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| Digital advertising | | | New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. | | |
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| Digital advertising | | | Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. | | |
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| First-party data | | | With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. | | |
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| Marketing technology | | | Walk through a simple example of AI bringing together customer data for personalized experiences. | | |
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| On-demand training | | | Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. Start streaming for free | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). Get an in-depth look at 13 leading email platforms in our free MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide. | | |
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