8 questions for NAR Interim CEO Nykia Wright

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8 questions for NAR Interim CEO Nykia Wright | NAR board OKs shift in tax, climate change policies | Multifamily plays a big role in taming interest rates

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November 20, 2023

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	Which AI tools actually help real estate pros? Artificial Intelligence is everywhere, and it's hard to filter out the noise with tons of new tools to use. So, which ones actually help real estate professionals? Click here to learn the top AI tools agents use to find leads, show more properties, and sell more homes.

Best Practices in Sales & Marketing

Report: AI becomes integral marketing tool Benefits like improved purchasing journeys and enhanced personalization have gotten 97% of consumer marketers to use artificial intelligence, Movable Ink reports. Marketers say some of the most significant challenges include managing data, keeping personalization consistent across channels and ensuring they don't invade consumers' privacy. Full Story: MediaPost Communications (free registration) (11/17)

5 tips for creating a winning business Keep your small business on the path to success with these tips, which include reinvesting profits, keeping a close eye on overhead costs and prioritizing direct marketing, writes Jorge Bassante, owner of Horizon Air Solutions. Full Story: Forbes (tiered subscription model) (11/20)

Real Estate Trends

Listed: Glimpse inside this cruise line CEO's vacation getaway Cindy O'Dare and Richard Boga of ONE Sotheby's International Realty are the listing agents for this $15.9 million Florida home owned by former Former Norwegian Cruise Line CEO Frank Del Rio. The home has seven bedrooms on 0.6 acres. Full Story: The Wall Street Journal (11/18)

Survey: Gen Z has strong interest in housewares Generation Z -- those between ages 11 and 26, but for housewares research purposes between 18 and 26 -- surpassed or tied the older millennials in plans to buy drinkware, flatware, kitchen electrics and products for home storage and organization, according to the HomePage News 2023 Consumer Outlook Survey. Gen Z uses TikTok as its search tool of choice, they value uniqueness over brand name, and they enjoy physical stores because "[i]t's all about the experience," says Marsha Everton of Aimsights Group. Full Story: HomePage News (11/16)

Technology & Innovations

Small-business bankers discuss making smart tech choices Executives of banks that focus on small businesses have been discussing strategies and potential pitfalls in selecting the technology that works best for them. Mark Pilotti of Capital One Financial's small-business bank said: "There is a lot of testing. ... We're trying to think about it as an omnichannel: How do I bring the bankers, the digital offerings, the branches together in a way that's relatively seamless to our customers?" Full Story: American Banker (11/17)

Legislation & Regulation

Editorial: Zoning, politics hamper efforts to grow housing supply Pittsburgh's restrictive zoning codes and what is seen as a hostile stance toward developers are hindering the Pittsburgh's ability to build new housing, including affordable units. The zoning regulations, which limit building heights and mandate affordable housing quotas, are contradictory, according to the editorial board of the Pittsburgh Post-Gazette. Full Story: Pittsburgh Post-Gazette (tiered subscription model) (11/19)

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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