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Infographic: 80% of Videos Drive Less Than a Third of Total Video Engagement Turns out shorter isn't always better By Sami Main Contrary to your Instagram feeds, longer video tends to drive higher engagement. A new report from TwentyThree, a video marketing automation platform, studied over 1.5 million videos to better inform marketing and content creation teams about preconceived video myths. The "State of Online Video in 2017" report found that videos can, and should, last longer... Read more » |
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Several Freshman Shows—and SNL—Stormed the Emmy Nominations 7 big takeaways from this year's nominees By Jason Lynch Thanks to Peak TV, there are more scripted series than ever--with around 450 expected to air this year--making it seemingly next-to-impossible for new shows to make a splash with overwhelmed audiences. But that didn't stop an impressively large number of first-year programs--including shows like This Is Us and The Handmaid's Tale, which shook up the... Read more » |
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