Optimizing interactions, communications and offers to your customers is key – but how are you doing that today? Odds are, you’re A/B testing. But this method is now a thing of the past … and why is that?
A/B testing markets to customer segments, not individual customers, missing opportunities to tailor decision-making at the customer level
A/B testing doesn’t scale – the more dimensions and choices you want to make, the longer testing takes
What’s making A/B testing obsolete? Self-learning AI.
Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test & learn programs you use to maximize customer engagement.
Speakers: Scott Brinker, Editor, chiefmartec.com George Khachatryan, CEO, OfferFit Thank you, The MarTech Webinar Team P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day. |