'A big drop in demand': Confessions of a media buyer on managing coronavirus fallout

With the long-term effects of coronavirus unknown, marketers are aiming to manage how much their brands spend on marketing. In the latest Confessions, a DTC media buyer share how he is reeling in the company’s spending.

March 06, 2020

With the long-term effects of coronavirus unknown, marketers are aiming to manage how much their brands spend on marketing. Read more below. In the latest edition of our Confessions series, a DTC media buyer share how he is reeling in the company's spending. News outlets’ streaming services and digital shows enable them to cover coronavirus news as it breaks and delve deeper into issues related to the outbreak. At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads. Instagram influencers are starting to put their own placeholders before and after their sponsored posts, similar to an ad break on TV. Other things to know about We'll hear from c-level execs with Vox Media, Dotdash, The Athletic, The Daily Beast and many more at the Digiday Publishing Summit. Check out the full list of speakers and reserve your spot here. We want to hear from brands and agencies: How are you innovating and investing in connected TV, and what’s holding you back from investing more? Take this short survey and we'll share the results with you when the study is complete. Sponsored by Integral Ad Science (IAS). Top Stories The Confessions 'A big drop in demand': Confessions of a media buyer on managing coronavirus fallout With the long-term effects of coronavirus unknown, marketers are aiming to manage how much their brands spend on marketing. In the latest Confessions, a DTC media buyer share how he is reeling in the company’s spending. howdy! Video Anywhere Broadcasters turn to streaming services for added coronavirus coverage News outlets’ streaming services and digital shows enable them to cover coronavirus news as it breaks and delve deeper into issues related to the outbreak. Sponsored by Yieldmo Research: 80 percent of retail and automotive brands want better metrics A survey of 164 brand marketers finds that fewer than half are satisfied with their current KPIs for mobile measurement. Their dissatisfaction is particularly stark when it comes to user attention. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE Digiday Publishing Summit Europe Event Briefing: Life after the cookie At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads. Sponsored by Permutive Webinar: How publishers are using data to contend with privacy restrictions Companies like BuzzFeed and GroupM are fighting back on privacy laws and cookie restrictions by making innovative use of data. Learn how they’re doing it in a new webinar featuring BuzzFeed’s director of data partnerships. howdy! WTF Influencers Instagram influencers are creating their own TV-style ad breaks Influencers on Instagram are taking inspiration from broadcasters when it comes to signposting ads. Advertisement Sponsored by Hulu Video: Agency execs say cross-device measurement is an uphill battle Executives from Deutsch and Ciceron told Digiday that simplistic metrics like engagement and click-through rates are still the only ones that have been perfected. howdy! How UK newspaper Reach plans to get 7m registered users Reach has scale but just 98% of that audience is anonymous and hasn’t consented to share personal information with the publisher. howdy! Content & Commerce How Meredith is investing in tech to connect ads to sales With a technology platform aimed at collecting more data and insights, Meredith is looking to identify trends and products that readers will want before they know it themselves. All Latest Stories Bleacher Report’s Sam Toles on building franchises that last "You have to think about not what's just the first episode but what is the 51st episode or the 101st episode, and why do people stay engaged?" Toles said.

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