Recruiters report that ‘we’ve never seen a market quite like this’ as tens of thousands of employees flood the market.
'A big reset in 2023': After Big Tech's mass layoffs, job candidates face intense competition Recruiters report that "we've never seen a market quite like this" as tens of thousands of employees flood the job market. Additional coverage: Social media managers need a new game plan. Twitter -- once a stable and trusty workhorse for social media strategists everywhere -- now resembles the most wildly unpredictable social platform in the marketing arsenal. This week's Digiday+ Future of TV Briefing tracks how ad dollars were doled out on connected TV screens in the third quarter as traditional TV ad spending shrunk. Of course, brands are ready to take to social media and digital channels to reach shoppers where they spend a good deal of their time, but Digiday+ Research found that there's another marketing channel that will play an important role in brands' holiday marketing: TV. With so much change in the last two years around signal deprecation, is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competitors? Advertiser Perceptions' Nicole Perrin talked to Digiday about this and more. Other things to know about Become a Digiday+ member to view an in-depth analyst discussion on Digiday's 2022 Media Agency Report, where our researchers and reporters will dive deep into the state and future of the media agency, client spending, staffing and beyond. Download this new guide to learn how marketers are adapting to changing social media audiences and leveraging social shopping. Sponsored by Inmar Intelligence. Marketers are using incrementality testing to identify when it's advantageous to increase investment in CTV and scale its incremental impact. Sponsored by MNTN. | | |
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