A data-centric customer acquisition playbook for insurance companies Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an effective customer acquisition strategy.
ClickZ Daily: February 26, 2021 |
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Data Jacqueline Dooley Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an effective customer acquisition strategy |
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Data-Driven Marketing Jon Miller Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be at the core of every organization's plan this year Read more |
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| Data Dave Eisenberg Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud software will enable a single view of the customer Read more |
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| Digital Marketing Michael McCaw As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their strategies Read more |
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| AI & Automation Jacqueline Dooley Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read more |
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| Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. Read more |
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Advertising & Promotion Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now |
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| Analyzing Customer Data The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars – outbound marketing, inbound marketing, owned media and cross-channel orchestration. Download now |
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