The Connecter: Meet Dany Lennon, the ad industry's foremost talent hunter, Accenture is touting an AI-driven programmatic video ad, The Economist is helping advertisers find Economist readers off its properties, My Email Subject
| "Snapchatters work so hard to get the audience, but they don't get recognition from the company." Some social stars have expressed frustrations with Snapchat, saying they believe the platform neglects them. Founder of the Creative Register, arguably the advertising industry's most influential talent management and recruiting company, Dany Lennon has worked with some of the agency world's biggest names and coached or recruited some 5,000 people worldwide. Become a Digiday+ member to read more stories like this and get our original research. Accenture Interactive is pitching brands and publishers on a product that uses machine learning to automatically overlay product placements on streaming video content. The Economist has a wealth of reader data because it continuously tests different ways to drive new subscribers. Now, the publisher is having conversations with advertisers to use this data to inform brands' campaign-targeting objectives. Although many publishers have given up on chasing homepage traffic, New York Media's goal is to drive people back to its homepages. Here's how the publisher is doing it. At the Digiday Retail Summit, held in Napa from July 26-28, American Express' vice president and general manager Marc Ginsberg will speak about the brand's partnership with Viacom. We have a limited number of complimentary passes for qualified retail executives. Apply to join us. |
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| Yuyu Chen Social stars want more from Snapchat than the platform seems willing to offer. |
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| Shareen Pathak The 62-year-old, who launched Creative Registry in 1987, has worked with some of the agency world's biggest names, from now-BBDO chairman David Lubars to David & Goliath founder David Angelo. |
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| Yuyu Chen Accenture Interactive, the agency inside consulting giant Accenture, developed a programmatic video ad format that could have implications for ad blocking. |
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| Jessica Davies The Economist’s conversations with advertisers are pivoting toward how to use its subscriber data to inform a brand's campaign-targeting objectives outside the publisher’s own inventory. |
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