Modern day UX research methods answer a wide range of questions. To help you know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis.
Enriched search suggestions are expanded content recommendations related to a user’s search query on a website. While they can be useful, they are rarely utilized due to a range of implementation issues.
The recommended sample size (the number of study participants) is very different for qualitative user testing (small N) and for quantitative research (big N). Here's why the recommendations differ. 4 min video
Getting representative members of the target audience as your test participants is essential for user research validity. You can outsource recruiting to an agency, or do it yourself. Each method has its own advantages and possible biases. 6 min video
UX Career Progression Study
We are interested in learning about career progression in the UX field. Responses from all levels of UX practitioners welcome, whether you're brand new to the field or have been working in UX for 15+ years. Please share your experience and complete the following survey: https://link.nngroup.com/career-progression
