Plus, how to boost engagement with behavior science triggers
| Good morning, Marketer, do you trust AI? In order to add a new tool to your regular workflow, you have to be able to trust that it works. And this requires experimentation. As part of a new series about generative AI, contributor Lisa Peyton offers this guide to writing text using ChatGPT and other genAI tools. One of the pressing questions for marketers: Can ChatGPT write in my brand voice? The answer comes with more experimentation, which leads to more confidence. Also today, contributor Nancy Harhut explains how marketers can add behavioral science to their messaging. Chris Wood,
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| Marketing artificial intelligence (AI) | | | Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use. | | |
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| Marketing management | | | Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. | | |
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| Marketing artificial intelligence (AI) | | | Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. | | |
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| Data | | | Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. | | |
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| Email intelligence webinar | | | Have you realized the full power your email address holds? Let AtData show you the ways it can redefine your data-driven strategies and help your business soar. Sign me up! | | |
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| Connected TV and OTT | | | The Spotify CTV Partner Network aims at helping advertisers reach users on any device. Spotify has had a Roku app for over a decade. | | |
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| Digital experience platforms buyer’s guide | | | DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. | | |
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| First-party data | | | First-party data can’t tell you everything you need to know about your customers. And it isn’t enough to create the level of personalization they need. What’s the answer? Data collaboration. | | |
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| Connected TV and OTT | | | Learn how connected TV advertising works, steps for setting up campaigns and tips for measuring its effectiveness. | | |
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| On-demand access | | | Stop scouring the web for the latest marketing technology, strategies, and solutions: Unlock nearly 50 sessions, meetups, demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. Grab your free pass | | |
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