A look at where marketing automation falls short Nick Runyon, CMO at PFL, shows how to make automated moments more personal.
ClickZ Daily: January 20, 2021 |
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| Happy Wednesday, Today we have Nick Runyon, CMO at PFL, showing how to make automated moments more personal. He writes: By utilizing direct mail and tactile marketing automation (TMA), marketers create a sensory experience for prospects and customers to establish an emotional connection. Also Nikki Vegenski, Chief Strategy Officer of PowerChord, shows how complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. “A customized lead generation platform can make sure the dealer websites and the specific landing pages all effectively present the key products, promotional information and localized information needed to make sure the local website experiences are as comprehensive as possible,” says Nikki. “Whether they’re product catalog sites, product promotional sites, or simply conversion or locator landing pages, it’s imperative to feed that content into a system to give those sites a fair chance to rise in the rankings.” |
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AI & Automation Nick Runyon Nick Runyon, CMO at PFL, shows how to make automated moments more personal. |
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Digital Marketing Nikki Vegenski Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read more |
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| Content & Experience Dr. Gero Decker Dr. Gero Decker, Signavio’s CEO and founder, discusses why your business strategy needs a customer experience lens as you look ahead to the new year. Read more |
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| Digital Marketing Tylor Loposser Appeal to a wider audience by making marketing more accessible and inclusive, details Tylor Loposser, Art Director at Emma, a CM Group company. Read more |
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| AI & Automation Yaniv Navot Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to deliver optimal results, quicker and more effectively. Read more |
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| The Openprise RevOps Performance platform orchestrates data, processes, and interactions to improve the performance of every GTM initiative. Read more |
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