‘A lot of responsibility ’: With David Droga leading Accenture Interactive, industry observers wonder if a consultancy can be viewed as a ‘creative powerhouse ’
Droga, a newer addition to Accenture after the consultancy acquired Droga5 in a surprise deal in 2019, wasn’t the obvious choice.
January 04, 2022
David Droga, a newer addition to Accenture after the consultancy acquired Droga5 in a surprise deal in 2019, wasn’t the obvious choice. However, his appointment is a signal to the ad industry that Accenture Interactive wants to be seen as a true creative player. And Droga, just a few months into the role, is starting to turn that into a reality. This is the second story in a Digiday series that will look at the people and companies at the center of media's defining storylines. Read more below.
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