🎛️ A moment of silence for one the greats: Universal Analytics

Good morning, Marketer, welcome to our strange, new events-driven world.

When an old and trusted friend leaves the office, it’s good to take a moment and reflect on what they meant to you. Our own Nicola Agius does that for the now-departed Universal Analytics. (Warning: You may laugh.) Speaking of laughter, I’d like to salute the poll respondent who said GA4 “is the Windows Vista of Google Analytics.” I did indeed LOL when I read it.

Constantine von Hoffman,

Managing Editor

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