A PPC primer, project pitch template, and more

Sometimes you need a fresh source of inspiration to get that next powerful idea. In this article, we look at nine mini case studies of marketing campaigns and business ideas sparked by thinking outside the box.
See examples of an SEO landing page dreamed up while playing with Hot Wheels and Legos, a New Jersey governor’s race that encouraged a complementary business idea, and more

If you’re a new marketer, you might have heard the words pay-per-click slurred together pretty quickly by experienced marketers and not quite understood what they are saying. Here's the deal ...

Many marketers reading this article are likely already unemployed, or in danger of being unemployed and on the path of a job search. That’s the bad news. But here’s the good news: Even though we’re not HR experts, marketers are better equipped to get that next job than people in many other professions.

To get approval for projects you need to execute, it takes some internal marketing.

Condense your plans and proposals into an easy-to-digest visual with this free template: