Publishers see Apple cutting off an opportunity for them to forge more direct relationships with Apple News+ subscribers.
| Publishers have long fumed that platforms such as Google and Amazon tie their services and products together in ways that are anti-competitive. And thanks to a pair of changes being rolled out to Apple's operating systems, publishers are now lumping the device maker into that group as well. The most recent versions of Apple’s mobile operating system, iOS, and MacOS Big Sur force Apple News+ customers to use the service more and under those changes, Apple News+ subscribers who are browsing the web using Safari will be redirected into the Apple News+ app, rather than the participating Apple New+ publisher’s website. Read more below. Publishers are furious that Apple is flexing its muscles in a way that limits their ability to convert readers into subscribers, and did so without telling publishers. Producers say Quibi's initial arrogance has abated as its strategy appears to be shifting from mobile-only unicorn to table-stakes streamer. Meanwhile, the app’s weekly download rate has been on an upward climb. Digiday analyzed the latest quarterly earnings reports, calls and public statements from the world’s largest global media companies to assess how they’re adapting to the ongoing crisis. Now that TikTok has only until September 20th to sell its U.S. operations or face the consequences of President Trump's executive order, media buyers are stalling client marketing investment on the platform. Other things to know about On this week’s The New Normal, news industry analyst Ken Doctor joins Digiday senior reporter Max Willens to discuss the future of local news and his plans for his new startup in that arena: Lookout Local. Register here to join us for a live discussion on Thursday at 12 p.m. ET. Enterprise marketing teams need modern martech to both navigate the new landscape and continually enhance their strategies. As you’ll learn in this live webinar, the #CDP is the tech that can elevate their ROI. Sponsored by BlueConic. | | |
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howdy! howdy! | Sponsored by OAREX | | Research: Despite industry struggles, on-time vendor payments are increasing | | According to new Q2 research, buyers and publishers are receiving timely vendor payments more frequently than expected, with the number of on-time payments increasing 80 percent since Q1. Download this new report to learn more about the trends and get tips for picking reliable payment partners. | | |
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