Advertising, publishing and ad tech executives are grappling with what replaces the third-party cookie and whether to return to contextual advertising.
| As privacy regulation takes effect and the third-party cookie crumbles, advertisers, publishers and ad tech companies have convened at the Interactive Advertising Bureau’s Annual Leadership Meeting in Palm Springs, California. While often a rah-rah affair for the online advertising industry to rally around itself, this year’s event has had more of a corrective tone. Read more below. The online ad industry is facing an identity crisis -- and it's come to the desert to figure it out. Increased competition for listeners and ad dollars is putting pressure on many podcast-producing publishers that do not focus on audio as a primary source of audience or revenue. Tammy Wincup, president of Politico's just-launched tech-focused publication: "I don't see it as a B2C; it's all B2B." During live broadcasts, some marketers with big budgets are buying multiple spots with the storytelling unfurling in sequential bits and thus mitigating the risk of annoying viewers. Other things to know about At the Digiday Publishing Summit, speakers from Forbes, Vox Media, Dotdash and more will offer an honest look at how they're tackling everything from creating new products to making programmatic advertising smarter. View the full list of speakers and reserve your spot here. We want to hear from publishers and advertisers: As cookies fall by the wayside, which video formats and strategies are most promising? And which ones aren’t worth investing in anymore? Take this short survey for a $5 Starbucks gift card. Sponsored by Dugout. | | |
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howdy! howdy! howdy! howdy! | Content & Commerce | | The Week Junior is coming to the US | | In an attempt to drive more subscription revenue, Dennis Publishing will offer its children’s newsweekly for $35 for 25 issues or $75 for a full year. | | |
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