Plus, the state of GA4 a year after the big migration
| Itās a time of turmoil in email marketing: Googleās tolerance for spam from mass emailers has dropped to 0.1%. Thatās got a lot of marketers worried. Summer Deeb explains what you can do to get in compliance with the new rule. The good news is theyāll also make your email campaigns more effective. These changes are happening now because Google made them happen. Ryan Phelan examines email changes that should have happened by now and havenāt. He lists three innovations that can transform email marketing. More good news: You likely already have the necessary tools. Constantine von Hoffman
Managing Editor | | |
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| Email marketing | | | Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. | | |
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| Google Analytics 4 (GA4) | | | A look at what's better and what's worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road. what else should you | | |
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| Email marketing | | | Tips to stay compliant with Google's email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence. | | |
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| Marketing privacy | | | Itās likely alternative data will be one of many ingredients used for cookie replacement. | | |
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| MarTech webinar | | | Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights. | | |
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| Customer data platform (CDP) | | | Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized. | | |
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| Customer data platform (CDP) | | | CDP GrowthLoop will make TransUnion's TruAudience data available to users in the hope of improving match rates. | | |
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| MarTech intelligence reports | | | Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketerās resource. | | |
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| Email marketing | | | Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base. | | |
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| MarTech on-demand | | | Discover cutting-edge technologies and the strategies to successfully leverage them ā all for free and all without leaving your desk. Get started now | | |
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