A TV advertiser’s guide to a successful Q4

With 71 percent of U.S. adults planning to do more than half their holiday shopping digitally this year, marketers are focused on finding the best strategy to position themselves for a stellar Q4. Part of finding the optimal strategy is evaluating the diversification of their marketing mix in the face of a hyper-competitive digital landscape with rising year-over-year CPMs.

It’s not too late to identify last-minute opportunities and put a bow on Q4 campaigns. The tips in this guide will serve as a blueprint for how marketers — no matter their TV advertising experience — can enhance their overall digital ad strategies with TV in Q4. Download it to learn: