| | | | | A Volkswagen Couple Get Busy in a ‘Luv Bug’ and Soon Need Bigger and Bigger Cars Deutsch's cheeky route to the 7-seater Atlas By Angela Natividad With the arrival of spring, love is in the air in Volkswagen's new "Luv Bug" commercial--which, contrary to what you might think, isn't for its classic "love bug" Beetle but for its seven-seater Atlas. The ad kicks off with some actual love going down in a VW bug overlooking a cityscape. As the couple's family...
Read more » | | | | | | | | | | | Venables Bell & Partners Wins 3M’s Global Creative Review Top brands include Post-it, Scotch and Nexcare By Patrick Coffee The 3M Company has picked Adweek's Breakthrough Agency of the Year Venables Bell & Partners after a review to handle creative work promoting its Consumer Business Group around the world. The St. Paul, Minn.-based multinational conglomerate produces a wide range of products from adhesives and abrasives to car care and dental products. Its best-known brands...
Read more » | | Indie Agency Periscope Wins a Review to Promote Khloe Kardashian’s Favorite Bottled Water Brand Essentia Water picks its first creative AOR By Patrick Coffee Up-and-coming bottled water brand Essentia has signed Periscope as its first creative agency of record after a competitive review. As consumers continue to move away from soda, beverage giants PepsiCo and Coca-Cola have been devoting more ad dollars to brands like Poland Spring, Fiji and Lifewtr--and Essentia looks to expand its marketing efforts in turn....
Read more » | | 4 Ways to Save the Mobile Ad Experience Brands have the power to change clickbait culture By Scott Swanson It's happened to the best of us: that headline on your Facebook feed sucks you into the "The 10 Worst Tattoos of '90s Child Stars" and, before you know it, you're stumbling through a clunky slideshow, hitting the wrong prompts again and again in the hopes that, eventually, you'll find out if someone really did...
Read more » | | | | | As Soda Sales Suffer, Beverage Marketers Are Shifting to a New Stream of Income: Water Ads from Poland Spring, Fiji, Lifewtr and others are cropping up By Kristina Monllos Edna Mitchell is an 88-year-old volunteer ambulance driver from Liberty, Maine. She's also the star of a lighthearted new branding campaign that Nestl? will roll out this week for Poland Spring--one of the company's six regional bottled water brands--touting a new tagline, "Greatness springs from here," from creative agency FCB in New York. The Northeastern...
Read more » | | Adweek’s Digital Hot List: 2017’s Buzziest Apps, Gadgets, Startups and More Talkspace, Musical.ly and even @RealDonaldTrump made the cut By Adweek Staff The heat coming off our picks for the 2017 Digital Hot List would be enough to melt the snow of a March Nor'easter. Lilly Singh, our Digital Creator of the Year, is almost the anti-PewDiePie--just as funny and entertaining, but not likely to offend. In fact, as Reporter Lauren Johnson explains, Singh's a brand magnet...
Read more » | | YouTuber Lilly Singh Has Built an Entire Career Around Her Positive, Uplifting POV on Life For brands, our Digital Creator of the Year is a safe bet By Lauren Johnson Lilly Singh gets millennials. Specifically, she gets 13.1 million YouTube subscribers to tune in for weekly comedic videos poking fun at everything from her relationship with a fictional pair of parents to dating and work. Better known as IISuperwomanII, 28-year-old Singh--Adweek's 2017 Digital Creator of the Year--is one of YouTube's biggest creators, earning a reported...
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